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Coca-Cola
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WHEN: 2018
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Location: Croatia
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SQUARE AREA: 500 m²
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CLIENT: Coca-Cola
Projekt uređenja terase Coca-Cola osmišljen je kroz snažno vizualno prepoznavanje brenda i dinamičan oblikovni koncept.
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The terrace was designed in alignment with the visual identity of Coca-Cola, with the dominant red color serving as the key spatial and communication element. The project was conceived as a strongly branded environment that consistently conveys the core values of the brand – energy, dynamism, and sociability.
Concept and branded identity
The central feature of the space is a wave-like “red ribbon,” designed as a sculptural canopy that defines the character of the terrace and acts as a distinctive architectural signature. Beyond providing protection from sun and weather conditions, this element visually unifies the entire space into a coherent composition.
Spatial organization and atmosphere
The terrace is organized as a flexible environment for relaxation, social interaction, and informal gatherings. Lounge furniture is arranged to accommodate various modes of use – from smaller, intimate groups to larger social settings. Ambient lighting is carefully integrated to highlight the red structure and create a pleasant evening atmosphere. Greenery elements soften the strong chromatic identity and introduce natural balance, resulting in a visually dynamic yet comfortable and inviting outdoor setting.
Experience and spatial recognition
The project was conceived as a spatial extension of the brand, where architecture becomes a medium of communication. The terrace is not merely a functional outdoor area, but an experiential platform that encourages interaction, longer stays, and an emotional connection between users and the brand. The combination of a strong visual identity, functional organization, and carefully crafted details results in a space that is representative, contemporary, and enjoyable for everyday use.
Fact Sheet
Name:
Coca-Cola
CLIENT:
Coca-Cola
SQUARE AREA:
500 m²
LOCATION:
Zagreb, Croatia
PROJECT TYPE:
expertise:
KEY FEATURES:
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Strong brand-driven spatial concept
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Sculptural wave-like canopy (“red ribbon”)
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Dominant red as a communication element
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Flexible lounge-oriented layout
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Ambient lighting and integrated greenery
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